Reducing resistance to change

To reduce resistance to change, it’s important to allow for agency by finding a middle ground between being too directive and too hands-off. Four ways to do this are to provide a menu of options, ask questions instead of making statements, highlight gaps in behavior, and start by understanding and building trust.

Allowing people to choose their path and providing personalized options increases buy-in and motivation for action.

Highlighting gaps in behavior can create cognitive dissonance, motivating people to align their attitudes and actions. Starting with understanding and building trust is important for effective persuasion and creating long-term partnerships.

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