Reliance Brands to Purchase Alia Bhatt’s Kidswear Brand Ed-a-Mamma

  • Reliance Brands plans to acquire Alia Bhatt’s Ed-a-Mamma for around Rs 300-350 crore.
  • The deal, currently in final negotiation stages, is likely to be concluded in the next ten days.
  • Ed-a-Mamma, started in 2020, sells clothing for children aged 2-14 through various e-commerce platforms.
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