Reliance to launch BigTV (DTH) service on Aug 15


Reliance to launch BigTV (DTH) service on Aug 15

Reliance’s BigTV is launching it’s DTH service on august 15th.

The service will have 32 cinema channels, and will be distributed via 700 distributors across the country.

The company is believed to have placed order for 5 million Set Top Boxes with Korean and Taiwanese vendors to meet its requirements in the first year. The company has already completed trial runs across 2,400 towns and the service is currently available for customers of other Reliance ADAG group companies for Rs 1,000. – source

Quick look at Indian DTH Market

  • Two key players – DIshTV and Tata Sky.
  • Current subscriber base stands at 6.5-7 million (total TV household in India ~124 mn).
  • By 2011, the DTH subscriber base is expected to grow to 25mn.

Currently, Tata Sky and ESPN are fighting a legal battle over pricing issues. Expect more such stuff, as the market is evolving and new entrants like Reliance might play on underpricing strategy which incumbents might fight difficult to catch up with.

Airtel too is launching it’s DTH service in the next 2 months.

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Update: Reliance has launched BigTV.

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