Reliance announces the launch of ‘Smartcare on Twitter’ which allows wireless customers to manage their user account by simply using their Twitter account.
Smartcare on Twitter requires consumers to Tweet to ‘@RelianceMobile’ with specific keywords and hash-tags in order to get account information such as balance/outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, and more.
Once the customer Tweets a query, the requisite information will be sent back to the user as a Twitter Direct Message (DM).
“This is part of our endeavor to empower customers, making service and self-help possible on Twitter’s popular social media platform, creating pride of ownership. This is the country’s first such initiative by a telecom player, utilizing the Twitter platform, including real-time back-end analytics tracking to enable customers to make informed choices and customize their accounts as per their preferences and usage requirements,” says Mr Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications