Reliance’s ultra cheap (Rs. 480) mobile phone – packed with Internet

Competition might term it as predatory pricing, but Reliance is all set to launch the cheapest mobile+Interenet phone( priced @ Rs. 480). Reliance will target the 600 million rural population…

Competition might term it as predatory pricing, but Reliance is all set to launch the cheapest mobile+Interenet phone( priced @ Rs. 480).

Reliance will target the 600 million rural population and targets to sell around 1 million pieces a year in the rural and semi-urban areas. [source]

Reliance changed the telecom landscape in 2003 with it’s cdma launch and is also planning to repeat the history with it’s GSM launch (i.e. service + handset).

What’s really important about the handset launch is

So, essentially there is a strong market out there and Reliance has the reach and deep pockets to penetrate into this “bottom of pyramid” market, where lies the real cash cows.

What do you think?
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