The cumulative effects of inflation are leading to a world of lower consumption overall, one in which some consumer behavior will have changed permanently. There will not be a return to what we’ve known. Some segments–even some industries–will have shrunk, and some new ones may have appeared.
As you adjust your pricing, product offerings, costs, and cash flow along the way, at some point your business model might reach a breaking point. To thrive in the emerging world of lower consumption and slower growth, you will almost certainly need a new business model.
