And The Top Ecommerce Apps? Flipkart And Paytm Take The Lead

India is the next market that both global and local retailers should watch out for, as a new report by App Annie reveals that India’s top 10 retail apps grew 4.4 times year over year, beating developed countries like US and Japan.01-Top-10-Retail-Apps-Country-Downloads-iOS-Google-Play-India-US-Japan

India’s retail app economy witnessed “the height of annual shopping season” as October and November’s Dussehra & Diwali season garnered peak sales, says the report.

“With smartphone penetration quickly expanding and a unique mobile-first mentality, India is the next market to watch for both local and global retailers.”

Mobile-First Retail Apps Takes The Lead In India

India is witnessing a rise in digital technology in several industries, the uniqueness of India’s retail app economy reflects this larger trend as 6 out of the 10 apps maintain a mobile-first retail strategy, while the rest of the top apps are online-only.

The pattern is very different from other, more developed markets such as the United States, where Bricks & Clicks—retailers who sell goods both in physical and online stores—accounted for roughly 40% of downloads.

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There is dramatic rise in retail app downloads in India due to the rise of “first-time smartphone users throughout India” says the report. Smartphone shipments, especially the High-end yet cost-effective Android devices, have risen sharply in the country in 2015.

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Q3 market index observed by App Annie reveals that Google Play downloads across different app types and categories increased dramatically in India.

Download growth in India was driven by mobile-first apps like Flipkart and Paytm, as well as global giant Amazon, respectively. While, Flipkart bagged the lead in the retail apps sector in terms of Monthly Users (MAU); followed by Paytm and Snapdeal, respectively.

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How Retail Apps Are Capturing The Digital Economy

The growing number of first-time smartphone users in India presents a huge market opening for several etailers. Mobile-first retail apps have implemented specific strategies to engage ‘new-comers’ to online shopping—by offering mobile-specific promotions, and integrating features from popular apps into other categories

For example, Voonik, a popular app for women’s apparel, uses the swipe mechanic feature borrowed from Tinder to allow shoppers to choose their preferred clothing.

“These mobile-specific shopping experiences engage shoppers like no online shopping channels that came before, offering a comparative advantage to more traditional e-commerce websites,” says the report.

India’s smartphone penetration rate still remains in the 10–15% range. There is still a lot of growth potential in mobile shopping; “Homegrown retailers as well as global retailers needs to seize the true mobile opportunity,” adds the report.

[Source]

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