A Harvard study found that a 5% increase in retention can boost your revenues by 95% In this episode of #growthtalkies learn more about What Retention marketing is and how you can implement it, from Soumyayan Roy, Head of CRM and Loyalty at GoIbibo.

Key takeaways from the workshop:

What is retention marketing and why is it so useful.
How to build retention into your startup/system.
How to use retention marketing to reduce marketing expenses and increase response.

GrowthTalkies is a joint initiative by WebEngage and NextBigWhat to help founders and ProductGeeks grow sustainably.