Local language technology provider, Reverie which launched its SDK at UnPluggd event has seen its first commercial deployment on Micromax device, A87.
Reverie’s product for text display for Hindi and Arabic languages have been pre-integrated into Qualcomm’s reference design (QRD) with Android Gingerbread OS and Qualcomm’s 7x2x series chipsets. The same platform has been used by Micromax and Intex for their launches. Reverie’s text rendering engine and fonts for Hindi and Arabic languages are pre-built at the operating system level into the Qualcomm’s customized version of Android GB OS.
No better way to showcase the font rendering than pictorially, so here it goes (red dots depict iPod touch, while green is for Micromax):
Of course, apps that do not use native fonts won’t be able to leverage the Reverie engine capability, but local language focus could just bring the differentiators for Indian OEMs (read: The Indian Mobile OEMs vs. MNC brands: What lies ahead).
And before we finish the post, it’s important to mention that the two devices have different screen resolutions and hence the difference in font size.