Reward and Fear

Be careful how you package your fun. People respond, in general, to two types of motivation: reward and fear.

Some people live for the reward. When they know what they want, their instinct drives them to achieve it.  

Fear also motivates people: They fear the consequences of not acting.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Trap 1: The Rosy

Trap 1: The Rosy Scenario The name of this trap comes from an old government joke. In Washington D.C. any projection that sounded too optimistic was said to be written…
View Post

5. Be genuinely interested

5. Be genuinely interested in others One of the best ways to make friends is to show a sincere interest in other people. When you ask questions and show that…
View Post