RockeTalk has opened its API’s to the third party developers for the first time. Anagha Communications is the first company to build a subscription based rich content distribution application on RockeTalk’s technologically advanced platform.
Introduced as a part of ‘Muharram on Mobile’ campaign, aimed at bringing the sermons, lectures or Majlises, to people in remote areas and those who are far away and cannot attend the Majlis by their favourite Maulana, it uses the many solutions RockeTalk’s extensive multimedia platform has to offer.
To facilitate this, scratch cards issued at Rs.100 have been distributed to access the service that permits mobile phone users to hear and view religious sermons delivered during Muharram through live video and audio feeds. These feeds include various Majlis, Marsiyas, Nohas, Juloos and Matam. This special service is available across operators and handsets in India and worldwide; and since its launch last week, over 10,000+ cards have already been distributed in the market.
The longer Majlis (lectures) are served as audio content, while `Nohay’ and `Marsia’, elegies recounting the tale of Imam Hussain’s sacrifice at Karbala, are offered as both video and audio content depending on the user’s phone’s capability.uh