Most studio fingers point toward Rotten Tomatoes, which boils down hundreds of reviews to give films “fresh” or “rotten” scores on its Tomatometer. The site has surged in popularity, attracting 13.6 million unique visitors in May, a 32 percent increase above last year’s total for the month.
This is the power of a platform. And why no media company ever reached this impacting point of inflexion.
Source: Attacked by Rotten Tomatoes – The New York Times