Rs 14,000 crore would be the cost to rename India to Bharat

  • Darren Oliver, an intellectual property lawyer based in South Africa, came up with a calculative method to measure renaming of a nation.
  • Applying Oliver’s formula to India, the ‘rebranding’ amount stands at a gargantuan Rs 14,304 crore.
  • As per Oliver’s method, the average marketing budget of a large enterprise is around 6 per cent of its total revenue
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