Rural India –Key Statistics to Know [More Mobile than Radio]

Key statistics for Rural India-

  • Rural India constitutes 69% of India’s population.
  • 86% of Rural population earns less than $2 per day (most of Indian BoP households earn $67 per month).
  • There are more phones than Radio in Rural India (100million subscriber base).
    rural india
  • Only 0.29 per cent of the male population has reached the graduation level (0.04% for women) and 6.% of the rural males arc educated up to the middle level.
  • 70 % of the disabled in India lives in rural areas
  • Safe Drinking Water – 67% of rural households in Jharkhand did not have access to safe drinking water;
  • More than 90 percent of rural households in Chhattisgarh, Jharkhand, Orissa and Madhya Pradesh did not have access to toilets within their premises
  • Connectivity – In 2006: 13% in rural India had to travel > 30minutes; 2008: just 2%!
  • When it comes to connectivity, Rural Indian BOP segment has grown more than urban in last year
  • Nearly 50% of the villages in the country do not have all weather roads, making physical communication to these villages highly expensive.

Do you see opportunities here?

Next- Overview of opportunities in Rural India.

[Sources: 1, 2, 3]

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