Online Matrimony Reaches Rural India – Bharat Matrimony and Srei Sahaj Announce Partnership

Srei Sahaj has tied-up with up Bharat Matrimony to enable matrimonial services on the Sahaj portal for rural audience. Srei Sahaj has ~12,000 Common Service Centers in 6 states through which it is already providing services like bill payment, railway reservations, data collection and survey, agricultural diagnostics etc.

The interested villager has to get himself registered by a Village Level Entrepreneur (VLE) on the Sahaj Portal to obtain a unique id and password which he can use to register himself on the Sahaj – Bharat Matrimony home page on the portal. The profile will be created in English.

The basic registration is free and 2 upgrade packages priced at Rs.499 and Rs.999 are available. The offering might be seen as a sachet packing from Bharat Matrimony.

An un-organised market of match makers already exist in rural India so this offering should make sense. Though the English language might be a barrier but VLE is incentivized enough (Rs. 45 + 10%) to provide assisted service.

What’s your take on online services for rural India?

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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