Russian authorities are warning citizens of the life-threatening dangers of taking selfies as part of a new public awareness program.
The move is a response to a series of 10 deaths and about 100 accidents that resulted from people trying to take selfies in high-risk situations.
The country’s Interior Minister launched the ‘safe selfie’ campaign and will hand out illustrated pamphlets to students and the general public depicting dangerous selfie situations similar to road signs.
“Unfortunately we have noted recently that the number of accidents caused by lovers of self-photography is constantly increasing,” said Yelena Alexeyeva, an aide to Russia’s interior minister, according to AFP.
Most of the illustrations are based on actual incidents such as a 21-year old who shot herself accidentally while taking a selfie or a teenager who died trying to take a selfie on a railway track.
“A selfie on the railway tracks is a bad idea if you value your life.”
The Russian government is even asking people familiar with the dangerous selfie situation to suggest ideas to the Interior Ministry which they can do through this online form.