On women safety at Kumbh
Unilever through it’s renowned soap brand ‘Hamam’ (the word which is synonymous to bath or bathing) distributed waterproof sarees to women at Kumbh.
The campaign titled ‘#GoSafeOutside’ was aimed to make women safe, as they perform the rituals of Kumbh, most of which are associated with taking a dip in water.
The sarees were first distributed on Basant Panchmi day, which marks the arrival of spring, in bright colours of yellow with a green band, depicting the colours of spring.
These sarees have been made aqua-phobic, in order to preserve the dignity of women, as they bath among large crowds, including males.