'Go Safe Outside' waterproof sarees at Kumbh (4/12)

On women safety at Kumbh

Unilever through it’s renowned soap brand ‘Hamam’ (the word which is synonymous to bath or bathing) distributed waterproof sarees to women at Kumbh. 

The campaign titled ‘#GoSafeOutside’ was aimed to make women safe, as they perform the rituals of Kumbh, most of which are associated with taking a dip in water.

The sarees were first distributed on Basant Panchmi day, which marks the arrival of spring, in bright colours of yellow with a green band, depicting the colours of spring. 

These sarees have been made aqua-phobic, in order to preserve the dignity of women, as they bath among large crowds, including males.