Packaging-Free cosmetics and toiletry with the help of AI, the Lush way… (1/10)

Lush a brand that manufactures soaps and bath-bombs has set up its bath bomb pop-up to showcase its 54 new bath bomb creations using absolutely no signage. Instead, attendees could download the Lush Labs app, which uses AI and machine learning to determine what each bath bomb is with just a quick snapshot.

The Lush Lens feature on the Lush Labs app, lets consumers scan a product with their phone to see all the key information they’d need before making a purchase: price, ingredients and even videos of what the bath bomb looks like when submerged in water.

“This means that not only can we avoid printing signage that will eventually need to be replaced, but also that customers can get information on their products anytime while at home"