Podcasting has turned a corner since it started in 2014, when it was just a new ‘cool’ trend, which everyone was trying.
In 2019, everyone wants to get into podcasting (including the top music streaming companies) because as a business it i snow making sense. From just ‘hit-and-trial’ it has almost arrived.
Many companies are now taking podcast behind closed paywalls, which defeats the very purpose of it. The companies whop are going to survive now, are those who have great money to spend on getting quality content.
The podcast identity problem permeates to pod-casters also, who are facing dilemma between accepting money for their podcasts and go behind a wall, or to keep it for ‘everyone’ and have sustainability issues.