“No one cares about traffic anymore. Everything is so divided up — you’ve got your blog, then Facebook, Instagram, Pinterest.”
The best part about newsletters have been that they are easy to consume, with few and focused items each morning, providing links where interested readers can take a deeper dive.
And they’re regular, arriving always on a certain day, at a certain time.
In the times when plethora of content,is available all across the screens, 24×7, newsletter is still personal and intimate.
Instead of surfing on screens endlessly, one can just ‘arrive’ in a matter of few minutes about what is most important for them, that day.