PUBG became a household sensation with carefully and thoughtful inbuilt strategies. It was meant to be, all by design.
The important ones are:
– PUBG could be played even on budget smartphones since the day of it’s launch, making it’s adoption very easy for it’s players and hence ensured its wildfire growth.
– The game came without any tutorial, which required gamers to learn the game and excel in it, the only way, the hard way. This means playing for longer and longer duration, leading to it’s addiction.
– The regular updates to the games, kept players more and more engaged and active. There was never a lean period for them.