People like to consume ‘great’ but usually they do not like to ‘tip’.
However, TikTok is ushering a change which has all the potential to gravitate to offline world also, as the realms of ‘offline’ and ‘online’ have almost blurred now.
“Tipping” content creators with virtual currency is one way audiences show their appreciation for content creators on TikTok.
Tipping helps to support creators and gives them greater incentive to produce high-quality content.
TikTok earned $75 million from sale of virtual currency in 2018. This is in spite of the fact that company neither advertises it’s digital coins, nor promotes it’s sue in any manner whatsoever.