Why India loves TikTok (8/12)

The success of the app is primarily to do with how little text one encounters, and how cheap mobile data has become. TikTok is wildly popular across geographies and generations, with small-town kids – or even entire families – putting together videos for the platform.

Available in Hindi, Marathi, Gujarati, Malayalam and Punjabi, the beauty of the app lies in the fact that  anyone with a basic smartphone and an internet connection can make a short music video of their own.