The number of friends or connections metric is slowly becoming obsolete.
Having a lot of friends on your social network does not mean that, one would engage with them proactively.
The reason is that, we basically know the outcome of those interactions, it is hard-wired mostly.
Whom would like what?
The ‘in thing’ with TikTok, is ‘in the moment’ flings with people based on what you are currently doing.
“Imagine a version of Facebook that was able to fill your feed before you’d friended a single person. That’s TikTok.”
With TikTok, everything is extempore, from the creation to watching it’s result unfold.
“You’re not actually sure why you’re seeing what you’re seeing,” said Ankur Thakkar, former editorial lead at Vine, the now defunct short-form video platform. “It [TikTok] is doing the thing that Twitter tried to solve, that everyone tried to solve. How do you get people to engage?”
Serendipity is ‘in’ again.