Saavn Introduces Tweet-Powered Radio

Saavn Radio will combine content discovery on Twitter with Saavn’s access to user’s favourite music.

saavn radioMusic streaming website Saavn has tied up with Twitter to launch a tweet based radio station.
Users can request songs with the @SaavnRadio twitter handle and the songs will be added to the radio playlist.
The new feature which responds to specific request creates a lot of user engagement and also plays music that is shared by its users from its platform on to twitter.
The radio mode was launched a year ago but Saavn has begun accepting request only now.
Once the request for a song is made using Saavn’s twitter handle, the songs are lined up and refreshed every few minutes. Once the song is confirmed, users get a twitter alert when the request is played. Also the songs need to be spelt right to make a request.
Earlier this year, Saavn had tied up with T-Series adding over 1.3 lakh sings to its database. Saavn had also recently roped in Ranbir Kapoor as creative collaborator.

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