From a small online book seller to becoming one of India’s largest online retailer, has come a long way. But the 6 year old company is at the crossroads now. With Amazon’s entry into the Indian market and eBay’s $50 mn investment in rival Snapdeal, the e-commerce sector has gotten increasingly competitive. Leading the charge on behalf of Flipkart are its co-founders Sachin and Binny Bansal. As the chief executive officer of Flipkart, Sachin Bansal, has a lot to do. In an interview with NextBigWhat at our startup conference UnPluggd, Bansal gave candid views on the way things are going. Watch the video to find out more on some key decisions the company had to make.

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