Sachin Tendulkar Bats For IoT, Invests In Smartron India

What happens when an iconic sportsman meets a new age firm, trying to disrupt technology? Interesting things for sure.

Cricket great Sachin Tendulkar has reportedly invested in Bangalore-based Internet of Things (IoT) company, Smartron India, also becoming its brand ambassador.

Announcing his decision, Tendulkar said he is always been fascinated by technology and wants to support brands that are designed and engineered in India by Indian entrepreneurs and engineers.

Founded by CEO and co-founder of US-based semiconductor company Soft Machines Mahesh Lingareddy, Smartron India is operating without much hullabaloo since August 2014 and is set to launch various Internet of Things (IoT) products in the next few months — from connected devices to high-end computers and smartphones.

Sachin Tendulkar joins the startup investment bandwagon following in the footsteps of fellow Indian sportsmen Yuvraj Singh and Olympic gold medalist Abhinav Bindra, who have shown a keen interest in tech-driven companies and have also invested heavily.

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