Around 10 days back, we started a survey urging all ye sales/entrepreneurs to share the fonts you use in your sales proposals.
Here is what we asked : (A) Which font do you use in your sales proposals ANd (B) who is your target segment.
And here goes the response:
Target Segment : BIG Corporates
– Calibiri is the winner!
– Verdana, Arial and Garamond are the next set of favourites.
Looks like, there aren’t any experiments over fonts when it comes to sending proposals to corporates.
On the other hand, when it comes to SMEs/Smaller enterprises, fonts take a different color
– Tahoma, Arial and Verdana win, followed by Georgia, Segoe UI.
As far as the participation is concerned, below is the participation we had.
A Bit About Calibri
Calibri is a humanist sans-serif typeface family under the Microsoft ClearType Font Collection. In Microsoft Office 2007, it replaced Times New Roman as the default typeface in Word and replaced Arial as the default in PowerPoint, Excel,Outlook, and WordPad. It continued to be the default typeface in Microsoft Office 2010 and Microsoft Office 2013applications. Calibri was designed by Lucas de Groot for Microsoft to take advantage of Microsoft’s ClearType rendering technology.[Source: Wikipedia]