Salesforce has acquired Dimdim for approximately $31 million in cash. Founded in 2007, Dimdim has created critical real-time communication technologies such as presence, messaging and screen sharing. With the acquisition, salesforce.com gains Dimdim’s real-time communication technologies, along with a team of world-class developers experienced in building cloud-based collaboration services.
Salesforce.com will use the acquisition to bring new real-time communication capabilities to the Chatter collaboration platform, mirroring the proven Facebook model of combining collaboration and communication into an integrated service.
Salesforce has been aggressive in collabration space and recently launched Chatter as well as Database.com.
Dimdim has now stopped new registrations and the service will remain active till the acquisition is completed.
An interesting excerpt from the press release
Bringing the Proven Facebook Model to the Enterprise
Salesforce.com recognizes that a massive shift is under way in the industry, the shift to Cloud 2. The first phase of cloud computing was about leveraging technologies that were low cost, fast and easy to use. Cloud 2 represents the new generation of cloud computing — one that is inherently social, mobile and real-time.
Facebook initiated this transition by training more than half a billion users worldwide on real time collaboration, including feeds and status updates. Today, Facebook has proven the value of integrated collaboration and communication, with services like presence and messaging, which helped fuel user adoption, making it the world’s most popular Internet site.
Salesforce.com followed a similar path when it introduced the Salesforce Chatter collaboration platform. Today, more than 60,000 customers have deployed Chatter since its release in June — making it the company’s most-popular product. Now with Dimdim, salesforce.com is following Facebook’s lead once again. By offering an integrated collaboration and communication platform, the company believes it will drive greater Chatter adoption, increase customer loyalty and differentiate its entire product portfolio.