Samsung Beats Apple In The Premium Smartphones Segment In 2015

Samsung, Apple and Sony Mobile were the top three premium brands of 2015. Also Android and iOS accounted for 99% of the OS share which means Windows was just 1%, according to Cyber Media Research.


3.3 million premium Smartphones were shipped in 2015, of the total 96.4 million Smartphones during the period. This accounted for 3.4% of the total Smartphone shipments,  said the research firm.

53% growth registered in Premium Segment Smartphones through 2015.

Across Operating Systems, merely 13% of the devices were shipped with the latest version of the operating system.

Krishna Mukherjee – Analyst Telecoms, CMR, said, “Unfortunately, so far none of the Indian brands have been able to establish itself in the premium segment.  While their focus continues to be the affordable price points of Smartphones, it is high time that they start foraying into the premium segment as well.This is also going to affect the entire ecosystem.  For instance, once we see more of Indian as well as Chinese brands entering this space, the proportion of 3rd party Fabless chipset companies are going to rise considerably.”

The premium Smartphone shipments are likely to touch 5-million mark in 2016 in India; although this will show a marginal contribution, 3.5-4% of the total Smartphones shipped.

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