Samsung Launches Galaxy Note 3 (Price: INR 49,900) and Gear Watch (Price: INR 22,990). No Micromax Effect yet?

Samsung has launched its Galaxy Note 3 and the Galaxy Gear smart watch in India for a price of Rs 49,990 and Rs 22,990 respectively. Initial reactions to the product’s pricing seem to be — omfg, that expensive?

The Korean company launched the two devices in the United States earlier this month. The smart watch, with nearly 70 third party applications, is priced at $299 in there.

The Galaxy Note 3, a refresh to Galaxy Note 2, will go on sale from September 25. In 100 stores across Delhi, Mumbai and Bangalore, the company will let users experience the product from today, said Vineet Taneja, Country Head, Mobile and Digital Imaging at Samsung Electronics.

The Note 3 has a wider 5.7 inch full HD Super Amoled display, but is slimmer (8.3mm) and lighter (168g) than the Note 2. It runs on a Octa Core processor with 3GB RAM and a 3,200 mAh battery. It will come with Android 4.3 out of the box.

The Galaxy Gear has a 1.63-inch Super Amoled display. The front is made of metal and sapphire glass. It is powered by an 800MHz processor and comes with 512MB of RAM and 4GB of internal storage.

The Samsung Galaxy Note tablet 10.1 will be available in October 2013, said Taneja. When BlackBerry launched its latest smartphone Z10 in India for Rs 43,490, it was heavily criticized for being too pricey.

Samsung is a smartphone market leader in India with 26% share followed by Micromax at 22%, according to IDC.


The Micromax Effect OR NO Effect?

Micromax has been growing aggressively and capturing market share, thanks to the attractive balance between price and features (read : Smartphone Shipments Triple YoY in India; Can Micromax Overtake Samsung this Quarter?). The recent launch of Canvas has surely taken Micromax in the ‘somewhat elite’ class of devices, posing a threat to Samsung.

With Samsung continuing to commit the pricing mistake, Micromax surely an opportunity to have a field-day at the box office.

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