Samsung Galaxy S6 and S6 Edge smartphones are all set to go on sale globally at the end of this week, but the launch in Japan will be a little different when compared to the rest of the world.
Samsung-Galaxy-S6-&-S6-Edge
The two phones will apparently lack all “Samsung” branding in the country, and will instead be co-marketed with carrier partners as ‘Docomo Galaxy’ and ‘au Galaxy’.
According to TechCrunch, the move is in line with Samsung’s ongoing struggle to establish its brand in the country, and against the backdrop of tension between Japan and South Korea.
The rebrand goes beyond just the two new flagship phones, with Samsung renaming its Facebook page in Japan to ‘Galaxy Mobile Japan’, removing all ties to the Samsung brand.
Marketing material for the Galaxy S6 and S6 Edge too are devoid of any Samsung branding, all being in an effort to remove the company’s ties to its homeland, and move up the ladder of biggest smartphone vendors in Japan.

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