Samsung Leads The Indian Smartphone Market In Q4; Jio Makes An Entry

Although there has been a decline of 4% YoY and a QoQ decline of 12.8% in handset shipment, India brands have grown by 45%  compared 7% to 4Q’15 and the handsets made out of India contributed 67% to the sales, reveals CyberMedia research firm.

India shipped 52.8 million handsets in the January-to-March period compared with 55.4 million a year earlier.

The report also says that the average selling price of smartphones have increased.

“We saw for the first time, price band of Rs 10,000 – 15,000 contributing the maximum (22%) towards the Smartphone shipments.  Usually, the prime contributor used to be the price bracket of Rs 6,000 – 8,000,” said, Faisal Kawoosa, Lead Analyst CMR’s Telecom Practice.

Fig 2_1Q India Mobile Handset Press Release_CMR

Samsung led with a 28% share followed by Micromax with 16% and Intex with 12%. The No. 4 and No. 5 positions were taken by Lenovo and Reliance Jio, with 9% and 8% shares, respectively.

The report also highlights that there has been a significant increase in shipments from Lenovo, Oppo, LG, Panasonic, Micromax, Intex, LYF (RJio) and Vivo in Rs 10,000 – 15,000 price bands.  Few brands which has also done an exceptional work include Lenovo’s K4 Note, LeEco’s Le  1S, Micromax’s Canvas Mega 4G, Huawei’s Honor 5X and Intex’s Aqua Freedom.


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