Samsung has launched ‘Samsung Guru E1107’ phone that runs on solar powered battery.
The phone, targeted towards Rural India provides 5 ~ 10 minutes talk time for an hour of charging and has an inbuilt Torch as well.
Samsung E1107 Features
- 3.86cm (1.52) LCD provides comfortable viewing of menus and text.
- Mobile Tracker – Automatically sends SMS to a specific number set in advance when mobile is lost or stolen and the SIM card is replaced.
- Enhanced Security – Send emergency SOS messages to pre-designated contacts.
- An interesting feature is Fake Call, that sets off a ringbones so users can pretend they have an incoming call. [more]
- FM Radio/Torch
Targeted towards rural India, the phone is priced at Rs. 2,799/.
Samsung vs. Nokia
In India, Nokia is losing out to local players as well as Samsung (read: Nokia Market Share in India). In 2009-10, Nokia’s market share has declined from 64% to 52.2%, while Samsung gained market share [from 10% to 17.4%].
Interestingly, Nokia earlier announced Bicycle Charger Kit and while the device will be launched in Q4 2010, Samsung has already launched E1107.
Who has a better pulse of the rural market?
