NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter

Samsung Launches Its Tizen OS Based Z1 Smartphone [Should Google Be Worried?]

Samsung has finally launched its first smartphone powered by Tizen OS, dubbed the Z1, which will retail for Rs 5,700 in India.
Samsung Z1
The Samsung Z1 is strictly an entry-level device and packs a 4-inch display, 1.2GHz dual core processor, which is coupled to 768MB of RAM. There’s a 3.1 megapixel primary camera at the rear, while the front-facing unit has a VGA resolution.
Given the Z1’s pricing, the device will go head to head with a slew of entry-level Android devices, including devices from Google’s very own Android One stable. Samsung however isn’t looking to woo buyers with best in segment specifications or an incredibly vast app store, instead it’s dedicating a lot of focus towards content.
Hyun Chil Hong, President and CEO of Samsung in India said that the Z1 was built to meet the entertainment focused needs of Indian customers. Users will have access to content from Club Samsung, apart from free music on Hungama for three months. Other goodies include a bundled subscriptions from nexGTv and BoxTV worth Rs. 1,750.
Considering that Samsung is targeting first-time smartphone buyers with its Z1, the company has also tied up with Airtel to provide 500MB of 3G data for free for six months. Further, the company boasts that Tizen 2.3 boasts of a simplified UI, which is perfect for first time smartphone-users, and isn’t too heavy on the hardware.
Samsung’s Tizen OS has long been touted as a competitor to Google’s Android, and after several delays has finally made its debut on an device. If the Z1 is greeted to a good response, it could make the Korean giant less reliant on Google for all its software needs, but with a limited app store it is yet to be seen if people buy into Samsung’s low-end smartphone gamble.

Add comment