Saregama is selling nostalgia and Carvaan has sold ~400K units.
Here are some numbers.

• Carvaan has taken the market by storm. ~400k units sold even before conventional advertising started. 10k retail distribution network in 10 months.
• Streaming business growing ~40% YOY, on the back of growing smartphones (350M) and falling data rates (Rs 5/GB).
• Creating and riding “Retro is Cool” trend

But this is the most important slide. This is where the demand/supply premium lies (via: Investor presentation)

This is why news media has no big money anymore.