Saregama has sold 400K Carvaan Devices; But this is the most important chart

Saregama is selling nostalgia and Carvaan has sold ~400K units.
Here are some numbers.

  • Carvaan has taken the market by storm. ~400k units sold even before conventional advertising started. 10k retail distribution network in 10 months.
  • Streaming business growing ~40% YOY, on the back of growing smartphones (350M) and falling data rates (Rs 5/GB).
  • Creating and riding “Retro is Cool” trend

But this is the most important slide. This is where the demand/supply premium lies (via: Investor presentation)

This is why news media has no big money anymore.


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