RPG group’s record label Saregama launches Internet radio service for music

Saregama, the record label owned by RP Goenka group has launched an Internet radio service and a digital music store in India.

With this, the company will stream and sell its records online. Digital Vs Physical

As physical music sales declines, record labels are jumping online to sell music. In India, physical music is on its way out with sales declining year on year. By 2016, digital music will dominate music consumption while physical music will have a negligible share, according to a recent report.

Digital music sales overtook physical music sales in 2010. In this year, digital music is expected to account for Rs 640 cr in revenues compared to Rs 220 cr from physical music sales.

The digital music scene in India is hotting up with many new launches in the last year. Most recently, Apple launched its iTunes music store in the country. Flipkart launched digital music store Flyte earlier this year. Hungama, another music site raised money from Intel capital. Dhingana raised $7 million from Lightspeed Venture Partners and others.

Bit about the site

Saregama has been in the business for many long years and has a very good collection of records. However, the user experience on the site isn’t all that great. We found that the signup is a bit buggy.  And the site is simply too cluttered, making navigation and discovery tough. It starts playing tracks on its own as soon as you visit the site. Clicking on tabs reloads the entire page and the track starts playing again, event if you have paused it.

You’d be desperately looking for the buy button somewhere close to the track you want to own. But you will see a “select plan” button. Once you figure out which song you want to buy, you need to subscribe to a plan and buy credits. There are four plans, Silver, Gold, Platinum and Red Carpet priced at Rs 99 (12 songs/ year), Rs 299 (40 songs/ year), Rs 499 (80 songs/ year) and Rs 999 (200 songs/ year) respectively. Once you select the plan, it takes you the usual payment process. Each time you buy a song, an amount is deducted from your subscription.

Do give the site a spin and let us know what you think.

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