For a nation obsessed with government job since the days of the License Raj, we might think that post liberalization the private sector might rule the hearts of the fellow job seekers with its high packages and growth opportunities. Right? Wrong. A government job is still the coveted title for a large number of the population, and with it come a lifelong supply of benefits and perks paid by the government. And which is why Varanasi based SarkariExamis bucking the trend and growing steady three years after its launch.
The idea is to create a platform and awareness about the available Sarkari jobs in the country. Since that information is not readily available to the deserving candidates in a single-go to resource accessible from anywhere.
On Starting up in Varanasi
Native of the holy city of Varanasi, founder Arpit Seth adds
“Earlier I was running the company from Bangalore, but later I decided to come back to my home town Varanasi and create the opportunities here as people in small town are far away from Internet. It is very necessary to bring the awareness about advantage of Internet in small town cities.”
Which ultimately does make a lot sense as a vast majority of the population is still based in non-metro cities and they are the potential aspirants for the government jobs.
SarkariExam is making best use of the available resources to tap into its target audience. Their Facebook page boasts of a high level of engagement with the users. Along with that the Sarkari Jobs Alerts provides free of cost SMS updates and they have more than 2 lakh registered subscribers on email for their job listings.
SarkariExam has tied up with regional offshoots of international job portals and is an alliance partner with NDTV providing content for their mobile services.
SarkariExam definitely solves a major pain point of finding a great government job and the jobs are categorized in a variety of fields ranging from railway, defence to teaching. Yet according to founder Arpit, the banking sector remains the single most coveted choice for the users on SarkariExam. The interface of the website is slightly on the weaker side with lack of mobile optimisation, and could definitely benefit from a facelift. But with “sarkari naukri” (government job) being a prominent keyword search on Google in India, it comes as no surprise that SarkariExam manages more than 30 lakh pageviews a month.