Mobile App’s Survival Funnel: How To Stop Uninstalls [Infographic]

If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high uninstalls & low engagement. Most consumer Apps would lose 75% through uninstalls within 30 days and the funnel below gives you an overview of how & why you lose users.

Put all your energies on the 4 critical points depicted below to alter your Install/Active ratio & Be a Winner:

Goal Conversion = Anything meaningful, directly aligned to your business goals. Examples:- First order in an ecom Apps, Social sharing in a news Apps, Inviting friends in a social App, Playlist creation in a music Apps, Signup for an offline conversion, IAP in a Freemium App, achieve a bonus in a game & so on.

Hope you find this useful when drafting your Customer’s Lifecycle Management plan. All the Best!

[About the author : Guest article by Deepak Abbot. Feel free to comment here or tag him on twitter @deepakabbot or mail him at Originally published here]

Also read : App Uninstalls And Retention : First 3-7 Days Matter

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