If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high uninstalls & low engagement. Most consumer Apps would lose 75% through uninstalls within 30 days and the funnel below gives you an overview of how & why you lose users.
Put all your energies on the 4 critical points depicted below to alter your Install/Active ratio & Be a Winner:
Hope you find this useful when drafting your Customer’s Lifecycle Management plan. All the Best!