Postman, which focuses on making the best API products for developers grew rapidly from 1 million to 3 million users. Guess the total cost spent on traditional marketing efforts like advertising? Zero! Yes, they paid Rs 0 on traditional marketing efforts and achieved this rapid growth by solely focusing on their products and customers.
When you talk about postman’s growth, along with the team there is one name that deserves a special mention – Aditi Kulkarni!. Well, she is the VP of Design & leads product design at Postman. Over the last nine years, she has helped in building several brands, products and services in San Francisco, Singapore and Bangalore.
This UnPluggd, we bring amazing insights from Aditi, who will talk about how to achieve rapid growth solely by focusing on Product design.
So if you are a product geek, this is one talk you wouldn’t want to miss!
Date: May 6th And 7th
Venue: Park Plaza hotel (Marathahalli), Bangalore
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