Only 20% Of Top Websites In India Have Schema Markup [SEO]

The team @Explara reviewed how websites like Flipkart, GoIbibo, MakeMyTrip, Zomato, Explara have implemented schema markup to increase organic traffic.
Schema powers rich snippets that gives answer for the users query on Search engines like Google, Yahoo, Bing, Yandex etc before they land on your website, which will help to increase the customer experience in terms of CTA and make your website stand unique compared to other SERP without Markup.
List of most popular schema to increase CTR (Click through rate):

1.Flipkart: India’s largest Ecommerce website
Search Action Schema is implemented: This schema allows users to search within search box, which make easy to search a particular content within the website.
To check other Schema markups Use Google structure data testing tool to see how your search result page appears on Google SE:
Above image shows Aggregate Rating Schema implementation on Lenovo G50-70 product
Above image shows Aggregate Rating and offer Schema implementation on Moto E product
We didn’t find Review schemacode for above 2 products and I suggest Flipkart to implement it for still better user experience.
2.Goibibo: Travel and Hotel Booking Portal
Search Action Schema is ‘Not’ Implemented
Let’s check other Schema’s using same tool:


Above two images shows that Goibibo has not adopted any top schema markups except breadcrumb. There is a huge space for it to attract still more organic traffic by implementing listed Top schema markups to showcase rating, reviews, offers etc.
3.MakemyTrip:: Leading OnlineTravel, Hotel and Tour Packages bookingportal.
Search Action Schema is implemented.
Time to Check other Schema Markups:
For MakeMyTrip same checklist and suggestions of Goibibo’s are applicable, Except Search action Schema.
4.Zomato:Discover great restaurant around you.
Search Action Schema is implemented.

Above images shows Zomato has implemented all Top Schema Markups like Restaurant, breadcrumb,and aggregate rating SchemaCode. They need to adapt Review Schema to gain higher Click through rate.
5.Explara:India’s leading Online Event Ticket Booking Portal.
Search Action Schema is‘Not’ implemented.
Explara has implemented only Event and Breadcrumb Schema code. Event Schema Markups make search easy by displaying date and place of a particular event along with search results as shown in above images. We are working to implement site link search box.
Guidance to Implement Search Action Schema:
Here is the best source: http://googlewebmastercentral.blogspot.co.il/2014/09/improved-sitelinks-search-box.html
https://developers.google.com/webmasters/structured-data/slsb-overview

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