We are talking about ScoopWhoop.
Bharti Softbank – a JV between Bharti Enterprises and Softbank Corp for mobile internet has invested $1.6mn (INR 10 crores) for 36.5% stake in ScoopWhoop, an India based Internet Media Company that creates and curates India specific online stories.
ScoopWhoop is a listicle based website with contents that target the working class younger age segment. Almost all of scoop whoops articles are based on India. Listicle based websites have been on the rise in India over the past few years with other majors being Quickstir by Indiatimes and Buzzfeed’s India specific segment. Travel websites like Holiday IQ also have listicle article on travel destinations across India.
Listicle articles seem to be gaining traction among the office crowd as it a distinct section of interesting information available online. One of the possible synergy behind the deal is that BSB is positioning this deal as a partnership wherein ScoopWhoop will create content targeted at Indian youth and BSB will distribute this content over its mobile-optimized technology platform to Indian consumers, i.e. hike [source].
Softbank had earlier invested in Ola Cabs, Snapdeal and Hike Messenger in India.