Attend: Master Class in Entrepreneurship, Silicon Valley Style : A Workshop By Scott Cook, Intuit Founder

He will talk about the key concepts underlying successful entrepreneurship such as where insights come from, the importance of developing deep customer empathy through observing customers first hand and the critical importance of experimentation, even with customers we know well.
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Join Scott Cook, Founder of Intuit, as he shares his learning and experiences in Silicon Valley…the birthplace of innovation. He will talk about the key concepts underlying successful entrepreneurship such as where insights come from, the importance of developing deep customer empathy through observing customers first hand and the critical importance of experimentation, even with customers we know well.Intuit-banner-2

In addition, he will discuss the power of networks…and network effects -the latest revolution emanating from Silicon Valley today.

Event Details

Event Name: Master Class in Entrepreneurship, Silicon Valley Style
Event Venue: Intuit Office, Building 8, PriTech SEZ Park (Ecospace) [Map/Direction]
Event Date: July 1st [Tuesday, 4:30 PM to 6:30 PM].
Price : Free (on invite-basis).
The attendance application form will close on June 27th (Friday, 3 PM).

 Who Should Attend?

  • Founders and Key Team Members Of Technology product startups.
  • Product Managers, looking to build deep customer empathy.
  • Entrepreneurial thinkers, Developers & Designers who care deeply about innovation.

The event will also give you an opportunity to meet some of the best product minds in the country.

Apply For Invite


About Scott Cook

Born and raised in a suburb of LA after his parents emigrated from Wisconsin. Nerdy as a youth…in high school programmed the school district’s one computer. Attended USC then HBS.

Started career at P&G in Cincinnati in brand management. Met future wife Signe Ostby at P&G when seeking advice from other brand groups. Subsequent marriage “insourced” limitless supply of advice.

Still nerdy as an adult…during stint at Bain & Co, started a software project to solve wife’s hassles with doing the family finances. That grew into Quicken and Intuit was born 30 years ago. Quite a struggle in early years. VCs refused to invest…business failed to get momentum…was whisker away from failing twice. Things eventually improved. Still at Intuit. Have learned to love tax season. Ran company for 11 years through IPO. Since then have hired and promoted more talented leaders to be CEO…whose curse is the founder who won’t go away.

In love with Signe for 36 years; married for 33 years. Live in Woodside, CA. Kids mostly grown now.

On the boards of P&G, eBay, Intuit, and HBS. Funds social entrepreneurs catalyzing global leaps in education and medical research. Regular cyclist; rides with the aptly named “Over the Hill Gang”. Thankful for parabolic skis and ultralight backpacking gear. Enjoys strange travel with friends…recently Myanmar, Laos, Cuba, and hiking between Japanese inns.

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