Sean Ellis explains the ‘3 stages’ of growth hacking success

Renowned growth expert and author Sean Ellis explains in this video what he calls the ‘3 stages’ of growth hacking success – Product Market Fit -> Stacking the odds -> Scale growth.

He also goes into the necessary qualities of a product to graduate from one stage to the other before delving deep into insights for the growth stage including how testing drives growth, creating a high tempo testing growth team, idea backlogs and much more.

Talking Points:

Product Market Fit Stage: ‘Must have’ for large addressable market.
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Stacking the odds Stage: Understand ‘must have’ users & optimize value delivery engine.
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Scaling growth Stage: Launch Tests -> Capture Learning -> Unbridled Ideation -> Prioritize Backlog

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