Renowned growth expert and author Sean Ellis explains in this video what he calls the ‘3 stages’ of growth hacking success – Product Market Fit -> Stacking the odds -> Scale growth.

He also goes into the necessary qualities of a product to graduate from one stage to the other before delving deep into insights for the growth stage including how testing drives growth, creating a high tempo testing growth team, idea backlogs and much more.

Talking Points:

Product Market Fit Stage: ‘Must have’ for large addressable market.
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Stacking the odds Stage: Understand ‘must have’ users & optimize value delivery engine.
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Scaling growth Stage: Launch Tests -> Capture Learning -> Unbridled Ideation -> Prioritize Backlog

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