Renowned growth expert and author Sean Ellis explains in this video what he calls the ‘3 stages’ of growth hacking success – Product Market Fit -> Stacking the odds -> Scale growth.
He also goes into the necessary qualities of a product to graduate from one stage to the other before delving deep into insights for the growth stage including how testing drives growth, creating a high tempo testing growth team, idea backlogs and much more.
Talking Points:
Product Market Fit Stage: ‘Must have’ for large addressable market.
____________________________________________________________Stacking the odds Stage: Understand ‘must have’ users & optimize value delivery engine.
______________________________________________________________________Scaling growth Stage: Launch Tests -> Capture Learning -> Unbridled Ideation -> Prioritize Backlog
