Search for smart tradeoffs

Search for smart tradeoffs and be aware of the anchoring bias. 

Identify issues that your counterpart cares about that you value less. Make a concession on that issue in exchange for a concession from them on an issue you value highly.

The first number mentioned in a negotiation, exerts a powerful influence on the negotiation. Avoid the anchoring bias by making the first offer and trying to anchor talks in your preferred direction. 

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