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Finally, CloudMagic thinks monetization. Launches its biggest product release till date (Office Exchange)

I have been a big fan of CloudMagic products and at the same, have questioned the team’s monetization focus (or the lack of it). They have been mostly building cool apps for Gmail, Twitter accounts – but that’s hardly monetizable (though it gives you a lot of media/blog mentions/awareness).

Today, Bangalore based CloudMagic has launched its biggest product release till date – i.e. support for searching through Microsoft Exchange and Office 365 Exchange accounts.search exchange

Why Microsoft Outlook? It’s ‘still’ the number 1 email client globally. And add to that, they grew the market share by double digits last quarter.

“We guess every iPhone+Exchange user on this planet has been a victim of “Continue search on the server?” message (which still fails to fetch search results most of the time). CloudMagic eradicates this problem by introducing support for Exchange emails.” mentions team CloudMagic.

The service competes with existing products like Xobni, but given that Microsoft Exchange is quite a global product, there still is a huge opportunity in this space. And importantly, a monetizable opportunity which may not be the case with building search apps for Gmail/Twitter products.

What’s your take? If you use Exchange, do give CloudMagic a spin and share your experience.

Aside, the company has also launched the service to search chat conversations through ClougMagic.

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