The Secret Psychology of Snapchat (And Other Successful Apps)

Snapchat is the new Instagram / Facebook and boasts of over 100 million users who send more than 400 million snaps per day. Why does the app stick when everybody else seems to fall apart?

Snapchat is the new Instagram / Facebook and boasts of over 100 million users who send more than 400 million snaps per day.
Why does the app stick when everybody else seems to fall apart? A few interesting insights:
#1 : Every app has rules.
#2 : Bite- sized. People love ‘snacking moments’ on phone.
#3 : Frictionless usage : One step VS. multiple steps (by competitive apps).
#4 : Snapchat is a beautiful implementation of “Don’t make me think” UX.
#5 : Social Reciprocity works. Always. Positively.
#6 : Trigger->Action->Reward->Investment. The loop goes on.

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