The Secret Psychology of Snapchat (And Other Successful Apps)

Snapchat is the new Instagram / Facebook and boasts of over 100 million users who send more than 400 million snaps per day.
Why does the app stick when everybody else seems to fall apart? A few interesting insights:
#1 : Every app has rules.
#2 : Bite- sized. People love ‘snacking moments’ on phone.
#3 : Frictionless usage : One step VS. multiple steps (by competitive apps).
#4 : Snapchat is a beautiful implementation of “Don’t make me think” UX.
#5 : Social Reciprocity works. Always. Positively.
#6 : Trigger->Action->Reward->Investment. The loop goes on.

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