SeductivenessAs humans, we’re wired


As humans, we’re wired to savor an­tic­ipation. People are often happier planning a vacation than they are after taking one. You can generate a similar reaction by winding up people’s curiosity for what’s to come. 

So start a report with a question. Pose your customer problem as a conundrum. Position your product development work as solving a mystery. Put readers in a state of uncertainty so that you can then lead them to something better.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like

Rethink Ways of Working

When the business needs change, your role and practices should also change. Reshaping how you show up as a leader to get through leaner, winter times is something that should…
View Post