SEGA Finalizes Acquisition of Struggling Angry Birds Developer Rovio

  • SEGA purchased Rovio, the Finnish Angry Birds’ creator, for €706 million ($776 million), after the company’s struggles with profitability.
  • Rovio had previously been valued at around $1 billion and received bids from multiple companies including an $800 million offer from Israeli mobile company Playtika.
  • Joining SEGA’s portfolio, it’s uncertain whether the studio will continue Angry Birds or develop new IPs amidst a challenging mobile gaming market.
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