Selling software to Indian SMEs has never been an easy task, especially with longer payment cycles and with many of them not being very tech savvy.

But they are one of the largest target customers for software services. According to one government report, there are over 47 million SMEs in India. That number is a bit of a stretch but it still is a significant market, says Lalit Bhise, the CEO of Mobisy, an enterprise mobility solution.

Lalit has been closing deals with SMEs for a long time now. At bigMobilityconf, our conference on mobility last month, Lalit and Vijay Vadlamani of Nowfloats spoke of their journey selling products to Indian SMEs and the challenges they faced in the process.

Watch the video to learn how it is done!

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